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Sabtu, 14 November 2009

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History of the establishment of Dunkin Donuts
In 1940, an entrepreneur named Bill Rosenberg founded and opened a donut shop with the name Open Kettle, in the city of Boston, Quincy - Massachusetts, United States. Without his suspected donut shop thrived. This is evident from the growing number of customers who visit. Seeing the positive business development, in 1950 Rosenberg decided to change the name Open Kettle, a name that more selling. After a long process, elected a new, more promising is Dunkin 'Donuts. In line with the change of name, dirintislah franchise system (franchise).

Year after year passed. Advances and the fame a Dunkin 'Donuts even more unstoppable. Even in 1970, Dunkin 'Donuts has become an international brand with a tremendous reputation in product quality and service. Reputation and fame were also likely to attract interest and Allied Domecq - an international company in charge of Togo's and Baskin Robins - to buy Dunkin 'Donuts of the Rosenberg family. Purchase and acquisition of companies from Rosenberg's family finally agreed and carried out with a friendship in 1983.

Despite the ownership change, Allied Domecq still trying to maintain a management system has been running at Dunkin 'Donuts. If there is to be changed, the changes made in small scale. Only one ambition is to be the management of Allied Domecq helped Dunkin 'Donuts expanding in international markets. To realize these ambitions, standardization throughout diberlakukanlah counter Dunkin 'Donuts. In addition, various marketing strategies as well start telling launched, as always trying to update the design in accordance with the trend, focus on product quality and working to maximize customer satisfaction. With the support of human resources that are reliable, in a short time ambition achieved Allied Domecq. Dunkin 'Donuts successfully expand the market so that the outlet is amazing not only spread in the Americas, but also in continental Europe and Asia.

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